This past week, I found myself unable to put down a book by New York City's former transportation director, Janette Sadik-Khan. In Street Fight, she outlines her experiences of making big transportation changes in a city where change is notoriously hard.
One story in particular caught my attention. When working on the citywide roll-out of Citi Bike, New York's bike share system, Sadik-Khan did something unusual with the public engagement process. She used data in a surprising, effective way.