We recently dropped in on an engagement activity with one of our clients. The City of Raleigh Parks, Recreation and Cultural Resources Department is undergoing a dog park study to determine the public's interest in dog facilities in the park system. As part of that process they have created a set of questions for the community and created an engagement portal on PublicInput.com.
Despite the proliferation of online discussion forums and social media, many agencies have struggled to embrace online dialog as a functional part of the public process. Their hesitation is simple - curating these spaces has historically meant significant investments of time and worry over what might be posted.
New tools are giving organizations the power to more efficiently manage public discourse within their comfort level.
Sometimes our clients want the next big thing to solve their public involvement challenges. It's understandable: leadership pushes hard to engage the public and historic efforts to reach the public have often been disappointing.
What we find is that the car is often rolling right along, we just don't know where its been or where it is going.
Today, while much has changed, some hasn't. Democracy, at its best, conveys the voice of the people to the institutions built to serve the people. But the tools, channels, and means of conveying that voice have multiplied.
As those channels have multiplied, complexity has reared its ugly head, making the simple act of listening into something much more involved than once encountered.
To simplify data reporting and sharing, PublicInput.com partnered with Reach to develop the all-new Data Dashboard tool. The dashboard is a central toolkit to find and share insights from the data collected through text messaging, embedded news surveys, EdNC.org, paper surveys, and offline events. It also makes it easier for our reporters and researchers to access the data and stories.
The dashboard is designed to bring together the data collected through Reach along with related public datasets, such as US Census Data. The results are highly visual insights that can be shared on social media or embedded on the web.